Jamini, a Hindi word meaning the color purple, is a lifestyle brand that has roots in India and which took flight in Paris. Usha Bora, the founder of Jamini, associates savoir-faire and design from two great cultures to create something greater than their sum. She blends textures and motifs of different vintages and spaces that come together in a unique range of handcrafted lifestyle pieces. Using centuries-old techniques to highlight how heritage carries within itself keys to modernity is Jamini’s philosophy. The brand offers a window into Indian culture and its skilled artisans, capable of dialoguing effortlessly with contemporary French chic to create a modern and quality-driven esthetic. This creates a harmony of color and patterns that is all the more beautiful because of its endeavor to put the spotlight on the ingenuity of men and women passionate about their land and their craft. Usha glides effortlessly between two worlds and understands both perfectly. With the inventiveness of an alchemist, she identifies and isolates, curates and mixes, and ultimately accelerates and transforms. Jamini is much more than a lifestyle brand, it is an intriguing journey where reality transforms itself into poetic elegance.